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High-Spending Bali Tourists Helping To Improve Quality Of Destination

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The Indonesian Tourism Minster has announced new data that revealed that Bali has already surpassed targets for 2023.

Minister Uno has also revealed how much the average tourist is spending during their stay on the island. Overall, he’s pleased with the progress, and data shows that tourists are happy with Bali too. 

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Bali had targeted to welcome 4.5 million international arrivals by the end of the year, but in fact, data shows the island has surpassed this at the halfway point of the year.

This is a clear sign that despite regulation changes and more strict implementation of rules for tourists, that love for the island remains as strong as ever.

Tourists from all over the world are making the journey to the Island of the Gods and are, overall, contributing positively. 

Speaking at his weekly briefing in Jakarta, the Indonesian Minister for Tourism and Creative Economies, Sandiaga Uno, shared new data gathered by the Ministry.

Statistics show that between January and the end of May 2023, Bali welcomed 4.25 million international visitors. 

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Minster Uno told reporters, “Foreign tourist visits to Bali have continued to rise, the latest was a 312% increase to Indonesia, and we have been able to present more than 4 million visits.”

He spoke about how tourism in Bali compares to other leading destinations in Indonesia. Bali is leaps and strides ahead of even the capital city Jakarta.

Minster Uno said, “The entrance to Soekarno-Hatta International Airport is still a struggle. Portion-wise, the number of visits by foreign tourists entering through the airport is the second largest after I Gusti Ngurah Rai International Airport in Denpasar, Bali.” 

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He continued, “So, until the end of the year, we project that the entrance to I Gusti Ngurah Rai Airport can carry 50 percent of the total target of foreign tourist visits, then Soekarno-Hatta International Airport will carry 25 percent, and other airports 25 percent.” 

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Minster Uno said that collaboration between the Ministry for Tourism and the Bali Tourism Office has been successful so far.

He said that the educational campaign is helping to attract higher-quality tourists to Bali.

Minster Uno shared that the average stay for tourists in Bali is one week, with an average spend of USD 1,400 per person. A spend that he said has fulfilled the mission to attract high-quality tourists to the island.


Minister Uno was joined by the Head of the Tourism Office for Bali, Tjok Bagus Pemayun, who shared updates about how tourism behavior is being impacted by recent educational campaigns.

He also shared more detailed information about the different demographics of travelers visiting the island. 

Pemyaun said that the most frequent visitors to Bali are from Australia, as had long been the case. Followed by tourists from India, the United States, the UK, Singapore, and China.

The top ten was topped off by Malaysia, South Korea, Germany, and Russia


Pemayun added, “China has been pushed up, before [they were] ninth, airlines from Chines have increased, so we hope they will soon occupy the second place like in 2019 with 1.2 million visits. Now it’s June, and 105,037 people [so far]”.


The Head of the Tourism Office for Bali concluded that communications between the Ministry for Tourism and the Task Forces in Bali remain intense.

He added that the Task Forces for the Acceleration of Tourism Governance in Bali Province regularly host meetings with the national tourism ministry to update them on progress on the ground.

They added that collaboration and coordination between departments remain ongoing so that the future of tourism in Bali will be ‘of higher quality, sustainable and dignified.’

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Friday 21st of July 2023

You can never make a cubic zirconia into a diamond. Bali is what it is. All these strict rules regulations trying to spruce it all up when we know (tourists) what it’s all about. Oh please……


Friday 21st of July 2023

High end? Lol what a load of crap. I would rather go europe that’s HIGH END SPENDING. Not in a place you get poisoned raped murdered shot and on top of all that corruption and thieves and the list goes on an on. No tap drinking water. Menu is so boring.


Wednesday 19th of July 2023

That is false information. Bali is dead there is no tourists, and your saying its high spending???? You guys are such liars. The best thing for everyone is to BOYCOTT BALI COMPLETELY. They have no respect for any tourists. They should thank their lucky stars they even have selected tourists.


Monday 17th of July 2023

I'm confused. What's the definition of 'high quality'? Seems to me it's a misnomer for well behaved and respectful. Or is it what they spend? It has nothing to do with wealth, expenditure, where tourists honest and realistic. It's a great electoral and promotional catchphrase. The ragers, day club patrons, backpackers, WFH and others who behave, which is most, contribute a huge amount to the Bali economy. So they've found a Bali we old farts don't like. Either accept or embrace it, or drink your warm milk, take the sleeping pill, wake up tomorrow and keep complaining.


Friday 21st of July 2023

@Shorty, lol so true


Sunday 16th of July 2023

Again focus on the wrong things. Large parts of Denpasar has been without piped water supply for a week now due to the incompetent local water company PDAM. Apparently the water supply disruption is blamed on all the water coming from above (rain). How is it even possible to be unprepared for heavy rain in a place with 6 months rainy season?