Indonesia’s Minister of Tourism is taking major steps forward toward launching the long-anticipated 3Bs Tour.
The tour package will connect North Bali, West Bali, and Banyuwangi in East Java and is a project initiated by the previous Minister of Tourism, Sandiaga Uno.
Speaking at a press conference in Buleleng Regency, West Bali, Deputy Tourism Minister Ni Luh Puspa told reporters that the tour package is nearing launch.
One of the key missions of the 3Bs Tour is to develop high-quality tourism in North Bali, West Bali, and East Java. To achieve this, intensive efforts are necessary to strengthen amenities and improve accessibility.
North Bali and West Bali are the two least-visited and least-developed regions of the province in terms of tourism. As tourism in the central south of the island continues to intensify, leaders are on a mission to help grow sustainable and culturally respected tourism in other areas of the province.
While talk of the 3Bs Tour has been in the headlines for many months, details about the package have been limited.
As reporters were given access to a stakeholder meeting held by Minister Ni Luh Puspa, it was confirmed that specific details regarding the tour package itinerary are still being decided upon. Puspa told the meeting, “Hopefully in this meeting, we can map out what the destinations are for Banyuwangi, what for Jember, and what for Buleleng. We prioritize that and then we will intensify promotion.”
The Minister confirmed that the initial target market for the tour packages is tourists from Seoul and Beijing; however, the package will also be available to international and domestic tourists from around the world and across Indonesia.
Minister Pupsa also discussed with reporters how transportation infrastructure will be developed in North Bali and West Bali to support the 3Bs Tour package and promote more tourist activities in the areas.
One of the central pillars of the itinerary is that tourists will travel between the three main destinations by boat, hopping from Lovina in North Bali to Gilimanuk or Pemuteran, located to the west of the province, and then onwards to Banyuwangi in East Java.
She told the media that the Ministry of Tourism is on hand to provide support for investing in upgrading transportation facilities to help tourists travel seamlessly throughout the three regions.
She noted, “We will be ready to provide transportation, namely in the form of a speedboat. But what is still homework is how to find a pier to receive [tourists] at Lovina Beach.”
The Minister noted that she is open to receiving support from the central government to build a new pier at Lovina Beach or seek private investment as part of a public-private partnership. She shared, “I think it is possible that we can bring investors, for example, to build a pier. These are perhaps the options that can be discussed.”
During her visit to the area, Minister Pupsa also launched the Clean Tourism Movement in Lovina Beach.
The Clean Tourism Movement is a nationwide initiative that aims to address waste management at Indonesia’s top tourism destinations.
The campaign encourages local communities to play an active role in tourism development and environmental conservation.
Minister Puspa told reporters, “This is the point where we choose to continue to encourage tourists to come to North Bali.”
“We hope that with this activation, we can continue to echo the name of Buleleng in the name of Lovina as a clean and quality tourism destination.”
North Bali is starting to attract the attention of an increasing number of international tourists. Not only are famous resorts like Lovina Beach attracting a new wave of tourists, but destinations like the jungles of Munduk are also starting to establish themselves as serious tourist destinations in Bali, worthy of a place on the bucket list.
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Steve bm
Thursday 3rd of July 2025
For petes sake get the negara toll road completed so less idiots pass through buleleng and lovina
Shorty
Monday 30th of June 2025
There's an applicable saying. Why keep flogging a dead horse.
Thommo
Monday 30th of June 2025
Let's link up places by sea and road where you will encounter horrendous chaotic slow but frustrating crazy traffic and challenging waters. Massive levels of pollution ( rubbish), poor sanitation and poverty around you. Keep eyes open tourists? But we will keep selling it as a magical amazing tour of these places. Problem? The proposed sea travel element does not exist. There is no infrastructure or vessels to support it. The previous tourism minister Santiago No Idea has been replaced by someone even more clueless.