A group of Bali’s biggest and most popular hotels has formally confirmed their commitment to promoting Balinese produce to their guests.
The move comes as part of the Provincial Government’s plan to ensure that the island’s unique cultural heritage is not only preserved by celebrated across all aspects of daily life.
Hotels, including Legian Beach Hotel, Maya Sanur Resort and Spa, and Raffles Bali, have all signed a cooperation agreement with the Bali Hotel and Restaurant Association.
The commitment states that each hotel will use Balinese produce wherever possible throughout the hotel supply chains and promote Balinese products to their guests.
Governor Koster has said, “I also invite all tourism actors in Bali to stop being happy alone, but to move forward together, be happy together, live together, and benefit together so that the world is in harmony.”
He continued to encourage hotel and tourism operators to make the most of the abundance of resources the island has to offer.
He said tourism providers must “take advantage of local Balinese products such as fruit, vegetables and so on for our tourists in hotels and restaurants. This is a form of synergy and our joint efforts in building tourism and the economy of Bali as a whole and sustainably.”
Many hotels, restaurants, and tourist attractions already implement the cultural guidance laid about by Governor Koster.
There is legislation in place in Bali that states public sector workers, tourism providers, students and other businesses to wear traditional Balinese clothing on Tuesdays and Thursdays as well as on sacred days like the new moon and full moon.
Other hotels that have agreed to implement the use of Balinese produce and promote Balinese culture at their hotels are Toya Devasya Geopark Resort & Spa in Kintamani, which sits close to the sacred Mount Batur.
This is in addition to Wapa Di Ume Ubud Resort & Spa, Ashyana Candidasa Beach Resort, The Royal Pita Maha, Tjampuhan & Restaurant Group, Kutus Kutus New Sunari Lovina Beach Resort in North Bali, and Pramana Natura Nusa Penida.
There are more and more hotels coming forward to pledge their commitment to integrating and promoting Balinese produce throughout their business operations.
While some have not formally signed the commitment, many hotels and tourist attractions have established their own value systems that conserve and celebrate the culture of the island.
For example, the Marriott Group is the parent company behind resorts like the Four Seasons Sheraton in Seminyak and Courtyard by Marriott Seminyak, and Mandapa, a Ritz-Carlton Reserve.
The hotel group has worked with Trisno Nugroho, Head of the Bank Indonesia Representative Office for Bali Province, to ensure that local produce is front and center of their tourism offering.
Whether this be the food served at their in-house eateries, the alcohol served at their cocktail bars, the art displayed on the walls, and the materials used in the construction of the buildings, wherever possible, Balinese produce is utilized.
Last week the Governor’s Wife, Ibu Putri Suastini Koster, spoke publicly about her wishes to see the island’s agriculture sector shift to a more organic approach.
Ibu Koster wants to see a return to traditional organic farming methods across the island.
A move she says will help preserve cultural values, improve the health of local residents, and prove more profitable for farmers in the long run.
While the provincial government and tourism stakeholders are keen to promote more sustainable and culture-based tourism on the island through initiatives like the agreement signed by the hotel group this week, it is clear that demand for more experiential travel is also on the rise from tourists themselves.
Travel data shows that tourists to Bali want to do more than just relax, and it’s easy to see why.
From exploring jungles to cultural workshops, from traditional dance performances to art classes, there’s so much to discover on the Island of the Gods.
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