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There Is A New Trend Of Tourists Staying Less Time In Bali – But Why?

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Newly released travel data shows that tourists visiting Bali are spending less time on the island than they have in previous years. But why?

The Island of the Gods is as stunning as it has always been and more accessible than ever before, so why are tourists spending less time?

Sun Lounger on Sanur Beach Bali.jpg

The Head of the Bali Provincial Tourism Office, Tjokorda Bagus Pemayun, has been discussing travel data with reporters. He was able to confirm that before Covid-19, the average number of foreign tourists visiting per day was around 15,000.

Currently, around 12,361 international arrivals are landing at I Gusti Ngurah Rai Airport daily. 

Pemayun suggested that there are a number of reasons why tourists are staying for less time in Bali than before the pandemic.

He began his explanation by saying, “The Governor is targeting quality and dignified tourists…The most important thing is to respect Balinese cultural customs.”

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When asked to quantify what a quality tourist would look like, Pemayun suggested that one example of a quality tourist is someone who travels using the services of a travel agent and a private driver.

This is a clear nod to Governor Koster’s proposed ban on tourists driving in Bali, a move that would require visitors to hire a private driver through a government-approved travel agent. 

Irrespective of anyone’s description of a ‘quality tourist,’, travel data clearly shows that the average international visitor to Bali is spending less time on the island.

Pemayun revealed, “If you look at the immigration data, the average is seven days; we expect 14 days to 21 days; in 1990, it was 21 days.”

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But why? One immediate answer is the accessibility of travel and the normalization of international travel. In the 1990s, it was a real mission to visit Bali from anywhere in the world.

While travel between Bali and Australia was beginning to become widely accessible 1990s, the introduction of low-cost airlines in South East Asia in the regions leading transportation hubs in the last 10-15 years has made it easier than ever before for travelers to visit the island.

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What data shows is that travelers appear to be spending less time on the island; however, it could also be interpreted that there are just as many people staying for the long trips but that there is an increasing number of people visiting Bali overall compared to the 1990s.

This is exactly what tourism leaders in Bali have been working for for years, and it is a positive thing. The rise of social media and travel content creators over the last ten years has helped put Bali firmly in the minds of international travelers from all over the world.

Everyone wants to visit Bali for as long or as short of a time as they have available.


The average stay for tourists in Bali being reduced to an average of seven days is partly because It’s easier to get in and out of the island. Both long-haul and short-haul travel are quicker and more affordable than at any other time in history.

So, of course, international travelers, especially expats, are hopping from neighboring cities, Singapore or Kuala Lumpur, or Bangkok, to Bali for the weekend or a quick week out of the office. 


Similarly, it is easier than ever for Australian travelers, consistently the island’s most frequent international visitors, to nip over for a week of sea, sand, and sunshine. Regular flight deals and international promotion of Bali as a travel destination.

Officials in Bali have been vocal about their desire to attract more tourists from China, Japan, and India to the island this year. Travel data shows that generally, travelers from China and Japan, in particular, will travel for 4-6 days before returning home

Local-DomesticTourists In Bali Visit Tanah Lot Temple

It is absolutely understandable that tourism stakeholders in Bali want to see tourists stay longer on the island. Stay longer, and spend more; that is the crux of what tourism leaders want to see from ‘quality’ tourists to the island. And it is easier than ever for tourists to stay for a decent amount of time in Bali.

Indonesia’s visa on arrival costs just IDR 500,000 and is valid for 30 days. This visa can be extended for a further 30 days meaning that international arrivals are welcome to explore Bali and Indonesia’s other incredible islands for a solid two-month period. 

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Saturday 3rd of June 2023

nobody can stay drunk for 2 or 3 weeks.... 1 is enough.


Sunday 28th of May 2023

The false promises of mass tourism made the Balinese overly dependent on this industry to earn a living.

J West

Saturday 27th of May 2023

Travel to Bali might be impacted by social media reports and media video of beaches and venues crammed with naked inebriated Russians and impactful stories of pushing and shoving public violence. No doubt the prices of long stay villa style accomadation going stratospheric and now controlled by Russian Mafia "brokers" might also be influencing people's travel plans.Drunk Aussies used to be Balis biggest annoyance ( on top of restaurant bill rip offs) but that's tame compared to what's going on with the flood of broke desperate Russians looking for free ride.

And anyone thinking that Thailand is the alternative, no way. We're jammed with not only Russians but every type of Euro Trash thinking anything goes. The Thai are angry that family vacations are now off the table de to price gouging.


Tuesday 30th of May 2023

@J West, Lot's of aussies are also marrying locals to open businesses and cheat on theirwife's, it's not only the europeans. I know of 2 instances personally.

J West

Monday 29th of May 2023


Hard to say…. Money laundering? Immigration fraud? The Russians are so good at crime. It could be many things. Using locals as proxies for illegal investment, work, businesses ? They’re into everything. We’ve had this problem in Thailand for years.


Sunday 28th of May 2023

@J West, Quote "No doubt the prices of long stay villa style accomadation going stratospheric and now controlled by Russian Mafia “brokers”"

Interesting, I have seen a Russian owned villa in Sanur offered for rent US$6,000/month for maybe last two years; An ordinary villa offered way above market price. Why?


Saturday 27th of May 2023

I thing in my personal opinion!.Bali need to Stay many years ago.It was Great!. To many News regarding Bali.!No Need it It is why the lots of peoples are fed up about these news.It came to much popular. Tourists.Travellers ,like to bee free.if some one is doing bad things. just put him in Jail for few days ! The person will understand his behavior !


Saturday 27th of May 2023

"The Island of the Gods is as stunning as it has always been and more accessible than ever before"...could you provide us readers with your dealer's contact info, please? It seems that you indulge in some heavy stuff of the highest quality. Be cool and share the goodness with us would you.

Some parts of Bali are still stunning, but way too many are ruined forever, and more ruin is to come; not accessible due to amazingly discriminative health regulations for inbound travelers, making it traveling to Indonesia a sick joke compared to going to 99.99% of the other countries.


Sunday 28th of May 2023

@Jimbo, 1 video on YouTube by Made Fokker says it all: Kuta Bali in The Seventies | Bali in the 1970’s Before Tourism Took Over This was the real Bali.

Bali today: horrible beach clubs, narcissists taking selfies and staring at their phones all the time, pollution, noise, trash, road rage, greed, drug dealers on every corner, money scammers, weird politicians etc.

It’s game over.