Bali To Promote Island Destination To Gen Z Travelers 

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The Indonesian Minister for Tourism and Creative Economies has spoken to the press about the importance of Gen Z tourists in developing the country’s travel sector, especially in iconic destinations like Bali.

Minister Uno said that the interests of both domestic and international Gen Z travelers must be taken into consideration. 

Minister Uno told reporters that Gen Z is a generation of travelers who have a huge role to play in promoting tourism, specifically the ‘interesting or healing places’ with Gen Z travelers wishing to be in a position to travel every two months or so.

Speaking from an event at Wonderfspace in Jakarta on Sunday, 2nd June, Minster Uno told reporters, “[saving for a home] is important by healing is super important for Gen Z. Gen Z, they no longer have to have once a year but once every two months if possible.”

He noted how Gen Z’s relationship with social media helps attract tourists to new destinations. 

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Minister Uno said, “this is also why we invite them to be a part of improving our tourism economy.” Minister Uno hopes that Gen Z tourists can play a variety of roles in promoting the tourism sector in Indonesia and for domestic travelers, even those working in the sector.

He is on a mission to generate 1.2 billion domestic travel visits in Indonesia by the end of 2024, with the total of international tourists hitting 17 million.

Bali alone is set to account for 6-7 million of these international visits. 

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Speaking from Wonderspace, an immersive interactive activity space in Jakarta, Minster Uno highlighted how these kinds of experiential travel activities are perfect for Men Z tourists.

He said “This is the target for Gen Z and Gen Z really wants to get an immersive experience that combines animation, real visualisation and music. This music is really healing, and it can take our memories to beautiful places. It has been proven in several immersive activations that it is very popular amongst Gen Z.”

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Bali’s Badung Regency will soon appoint a new young tourism ambassador, and there is hope that his work will further promote the island to young travelers.

The Deputy Regent of Badung, I Ketut Suiasa, told reporters, “We believe that the involvement of the young generation as finalists for tourism ambassadors will greatly support the acceleration of the vision of sustainable, superior, and quality tourism in Badung.”

Badung Regency is Bali’s most popular tourism travel destination, the region is home to resorts like Uluwatu, Jimbaran, Nusa Dua, Kuta, Seminyak, Legian and Canggu.

Deputy Regent Suiasa explained  that he and his teams are working on a campaign called ‘Badung the Soul of Bali’ which will be used as a tool to promote the best of Badung’s culture, nature and youth to bring more positive tourism into the area.

Deputy Regent Suiasa said “you also support this event as an opportunity for the younger generation to develop their talents according to their individual potential, so that they are more creative and become quality human resources in the future.”

The Head of the Badung Tourism Service, I Nyoman Rudiarta, told reporters that the finalists for the Badung Tourism Ambassadors have already been selected.

He explained, “There were 95 participants who took part in the registration, consisting of 43 men and 52 women, all from subdistricts in Badung. The participants then take part in a selection process until they are in the top ten and [bought into an intensive worksop] for twelve days to be given theory and training.”

Nusa Dua, in Badung Regency, is already a little ahead of the game. The resort is on a mission to attract more Gen Z tourists to the area.

The resort has plenty to offer Gen Z tourists with access to five-star hotels, a relaxed beach atmosphere, and an ideal location to use as a springboard for taking day trips further across the island itself and the outlying islands of Nusa Penida, Nusa Lembongan, and Nusa Ceningan as well as the Gili Islands which sit within the province of Lombok.