As the world’s biggest beach club, Atlas Beach Fest, prepares to celebrate its one-year anniversary in Bali, local leaders have been reflecting on the impact the venue has had over the last 12 months.
Atlas Beach Fest, in Canggu, has fast become one of the islands leading entertainment venues and has made a concerted effort to bring positive benefits to communities as well as tourists.
According to Made Kamajaya, the Head of Tibubeneng Village, where Atlas is located, the beach club has brought about positive impacts for the community.
When the beach club was under construction during the pandemic, many people raised concerns about the impact the venue would have on the local community and environment.
Kamajaya said, “As the head of the village in Tibubeneng, where Atlas is located, we are very happy because this business that has been established in our village has become one of the best destinations in the world.”
“Atlas has indeed had a very positive impact economically, both directly and indirectly.”
The world’s biggest beach club has made a series of commitments to ensure that the business brings more opportunities into the surrounding communities and across the island.
Kamajaya continued, “Atlas’ presence has opened up opportunities for the labor industry, accommodated the community to young people in Tibubeneng to be able to jointly build a business by working.”
“Atlas has also opened a space for MSMEs (medium, small, and micro enterprises) there, making our MSMEs grow and have the opportunity to do business.”
It is a positive thing to hear a community leader speak with such delight about the impact of a business like Atlas.
The venue came under intense scrutiny just days after opening in 2022 as civil service officers revealed the business hub had opened its doors before all official permits and licenses were signed off.
Kamajaya told the press that he is pleased about the indirect benefits to the community that has even been created since Atlas Beach Fest opened last year.
He explained, “Indirectly, the presence of Atlas also has a multiplier effect, so it has a positive impact on the economy of our community, where the large number of visitors who come, of course, from transportation, rentals, motorcycles, bicycles, and so [money] is splashed. And also accommodations such as rooms, homestays, and guest houses are always full.”
Atlas Beach Club, known for being the world’s biggest beach club, and touted as the number one entertainment destination in Bali, has made a strong commitment to its corporate social responsibility programs.
The Atlas team comes together with the community every week to host a beach clean-up; the foundation has funded the release of over 15,000 turtle hatchings and, most notably, contributed to significant transport infrastructure improvements in Canggu.
Kamajaya shared his appreciation for Atlas Beach Club for their support in tackling the issues of traffic congestion in the Canggu area.
The venue provides a shuttle service for their guests, which helps reduce traffic on the roads, and the beach club works in partnership with local traffic authorities and village security to manage traffic during especially busy periods.
Kamajaya noted that Atlas Beach Club has been given the seal of approval from Indonesian Minster for Tourism and Creative Economies, Sandiaga Uno.
He concluded, “Since the beginning, his passion has been to grow together. So we are very happy and very compatible with the existence of this beach club.”
The venue is also committed to contributing to collective efforts to improve the health of communities surrounding the beach club.
Atlas Beach Fest regularly hosts blood donation drives, as well as free health checks to local people, in addition to free events for local families.
A spokesperson from Atlas Beach Club told reporters, “Through our activities and initiatives, we are committed to making Atlas Beach Fest a tourist destination that is not only charming but also responsible for creating eco-friendly tourist destinations and supporting the local economy.”
There is so much happening every moment of the day at the Atlas Beach Fest complex.
The huge site is home to Atlas Beach Club, as well as W Atlas Superclub, the biggest nightclub in Bali.
The club will be hosting a one-year anniversary celebration on the 5th of August. The epic party will feature a live set from Grammy-nominated rapper Tyga for his first appearance in Bali.
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