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Shop Owners In Bali’s Popular Uluwatu Say Business Is Slow

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Mass tourism has undoubtedly returned to Bali. With the arrival of the G20 Summit and other international conferences, tourism businesses are hopeful that the final leg of the recovery from the pandemic is approaching. But, while mass tourism has returned to areas like Kuta, Seminyak, and Canggu, other areas of Bali are noticeably slow to bounce back.

In the last week or so, accommodation owners in north and east Bali have shared concerns about low bookings for the new year holidays. Now, small business owners in Uluwatu are speaking up about the lack of visitors. 

Shop Gift Store Stall With Trinkets and Souvenirs

Souvenir shop owner, Nyoman Satriani, has operated businesses around Uluwatu Temple for years. He has told reporters how his income is far from what it used to be before the pandemic. He explained, “Currently, sometimes I get IDR 200,000, but one day I don’t get any sales at all. I have to remain grateful no matter how much I get because I’m still in the recovery stage too”.

He shared that before the pandemic, he was regularly taking home IDR 500,000, sometimes even IDR 1,000,000, in one day during the high season. The lack of revenue can be attributed to tourists spending less and simply fewer visitors to the area overall. 

Gift shop for tourists at market

Satriani explained that most of his customers are from Australia, India, and the US. He noted that hardly any domestic tourists and student groups are coming to Uluwatu at the moment. He said, “The most frequently purchased are sculptures, Balinese fabrics, bracelets, or other souvenirs. There are no items that are dominantly sold because the guests have different tastes”.

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Ariel View Of Uluwatu Coastline

He told reporters that he opened his stall when Indonesia’s borders reopened in February, having been closed since March 2020. “Initially open guests who come here just have a look. But it’s starting to get busy in August until now…From the beginning of opening until now, it is still not as normal as it was before the pandemic. Sometimes there are people who shop, sometimes they don’t at all”. He shared that if he is lucky, he’ll get one or two customers a day, with sales hitting just IDR 100,000. 

Satriani has observed that tourists are spending less and buying fewer items “The problem with sales per day is merchandise that can be sold in one or two pieces. Before the pandemic, you could pocket at least IDR 500,000. Now it’s still not much because it’s not really normal”.

Surfer Walks Towards Ocean in Uluwatu Bali Beach.jpg

Saran’s experience is almost a copy and paste of the situation faced by food stall owner Ketut Sulastri. She said that although there had been some good days, even good weeks, her overall income is still much lower than in pre-pandemic days.

Speaking from her stall on Suluban Beach, she said, “I just stay at home while waiting for tourism to reopen. Currently, Astungkara is shopping at my kiosk… It’s crowded in the afternoon because someone wants to watch the Kecak dance. Saturdays and Sundays are busier and you can get IDR 300,000 a day,” She admitted to charging different prices for locals, domestic and international tourists. 


Sulasri is currently taking home IDR 200,000 a day on average, whereas before the pandemic, she was taking home IDR 500,000 a day consistently. 

Yet, tourism officials are convinced that the success of the G20 Summit will be the final piece of the puzzle in terms of economic recovery. But, with a global recession looming, the war in Europe, and the cost of living crisis affecting some of Bali’s highest-spending tourists, the predictions are hard to trust


The Chairman of the Regional Leadership Council of the Bali Indonesian Tour Guide Association, I Nyoman Nuarta, told reporters that he is looking forward with positivity. He said, “We are optimistic that the future will be better…The G20 Summit is an international indication. Of course, it will affect the potential arrival of foreign tourists…If there are no internal problems in these countries, we are sure that after the G20, many citizens will visit Bali”.


With Bali on track to smash tourism targets for 2022, the real test of the island’s recovery from the pandemic and efficacy in a sustainable future will be seen in 2023. 

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Friday 18th of November 2022

It was reported pre-covid that only 30% of the souvenirs are actually made in Bali. The rest is imported from China!

This is obviously because the similar Chinese products are made cheaper hence allowing more profit for middle men and sellers!

And here is the core problem with Indonesia: Setting up business and importing modern production equipment is really a challenge as you get shafted every step. The need to tie-up with local and well connected people to get anything done, who will later screw you over.

Robert Fisher

Sunday 20th of November 2022

@Exp, could not have put it better, ripping off the main source income maybe short term gain, but will certainly lead to long term failure! I repeat the type of tourist Bali needs are not stupid and don’t need cheap nasty Chinese junk so why would they buy it!! YOU CAN BUY THIS CHEAP CHINESE CRAP WORLD WIDE THE ONLY DIFFERENCE IS THE COUNTRY NAME THAT IS PRINTED ON IT!

Tommy Tiko

Friday 18th of November 2022

Kuta/Jimbaran/Tuban/ Sanur are not busy either quite the opposite. It get busier and livelier progressively from Legian up to Canggu. Your reporter might want to have been around these places to get a more accurate picture. Remember pre-Covid the Chinese matched Australians for numbers of tourists and they have not travelled anywhere for 3 years apart from domestically. I feel for the stall owners when $10 profit is their best day.

Theo Netelbeek

Friday 18th of November 2022

Tourisme officials are too optimistic about 2023 . Ticketprices are sky high from Europe and Europe is going in a recession, Also the VOA for IDR not good and if you want to stay for 60 days you have to go 3 times to an Immigration Office...that is not normal

Why can't you buy this Visa at the airport? All these obstacles will not help tourisme to Bali compared with Vietnam,Thailand etc.


Thursday 17th of November 2022

Boots on the ground assessment versus the government spin (lying). They learned this from the western G20’s.