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Indonesian Tourism Fund Will Encourage More Big Artists To Come To Bali

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Bali is home to some of the most prestigious and in-demand entertainment venues in all of Southeast Asia.

Yet huge international music artists are performing all over the continent, and many of the biggest names in pop are not touching down on the Island of the Gods.

People Clap At live Music Gig Concert.jpg

This is something that Indonesia and Bali as a province want to change.

The island already hosts a huge number of major international artists for one-night-only events at top beach clubs like Finns Beach Club, Savaya, and Old Mans.

Yet, leaders want to encourage more tourists to visit the island by inviting major musical artists to stop by. 

Speaking to reporters in Australia, the Indonesian Minister of Tourism and Creative Economies, Sandiaga Uno, said that international tourists can look forward to even more international artists coming to Bali and major stadiums across the country in the coming months and years thanks to the Indonesian Tourism Fund. 

Minster Uno said, “This year, the government will disburse 2 trillion Rupiah through special tourism funds or the Indonesia Tourism Fund (ITF).”

“These funds will be used to organize local and international events, with the hope of increasing the number of tourists so that they can have a wider job creation impact again.”

He added, “I’m sure we will start [attracting more artists] with the Indonesia Tourism Fund. It is hoped that with this tourism fund, we can bid for good events in the coming years.”

“Not only music but also sporting events, we need to present good cultural events in Indonesia to attract good quality tourists to visit Indonesia, stay longer, and have an impact, with more dollars spent into the local economy.”

During the interview on Bloomberg Television, he joked that Indonesia could do with a touch of Taylor Swift magic.

The Minister said, “We need several incentives first; we need what the Singapore government and the Australian government did, namely bringing in Taylor Swift. We need ‘Swiftnomics’ (referring to the economy resulting from the impact of Taylor Swift’s concert) in Indonesian tourism.”

Last year, one of the biggest groups in the world came to Indonesia. Coldplay stopped by Jakarta for one night only, and tickets sold out in minutes.

Demand and interest in live music is sky high in Bali and across the country, both from tourists who are willing to make a trip especially to see their favorite artists live, and from Indonesian citizens too.


Music lovers planning their visits to Bali should keep an eye on sites like Megatix; this is the most popular ticketing site in Indonesia and is the first place to buy tickets to some of the biggest live events on the island.

In the coming weeks, tourists can look forward to seeing international sensation Tame Impala live at The Lawn in Canggu.

The DJ and procures has over 27 million monthly listeners on Spotify and will no doubt play hits like ‘The Less I Know The Better” and ‘Borderline.’

DJ in nightclub with blue lights

Bali will be welcoming the return of the Joyland Festival from March 1st to March 3rd, 2024. Located on Peninsula Island in Nusa Dua, the Joyland Festival brings huge international stars to the Bukit Peninsula.

With the full lineup still being revealed, what we know so far is that James Blake will be gracing the Joyland Stage, as well as American superstars The Oysters and Japan’s much-loved Shintaro Sakamoto.


With entertainment venues around every corner and an overall vibe that supports the flow of all those creative juices, Bali is the place for travelers who love music, art, and creation.

From pumping nightclubs filled with sweaty, happy party people to quiet and cozy cafes where creatives share poetry and work in progress, Bali is set to stay the biggest creative and entertainment hub in South East Asia.

The Indonesian Tourism Fund may just help bring the likes of Taylor Swift and many more to the Island of the Gods…Swifties can hope!

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Tuesday 27th of February 2024

What if the 3 trillion was directed to urgently needed infrastructure upgrades


Tuesday 27th of February 2024

'Bali is home to some of the most prestigious and in-demand entertainment venues in all of Southeast Asia.'

Obviously not. If it were there would be no need for this article and Uno's brain fart.


Tuesday 27th of February 2024

I'm sure that the spirit of Bali is gone when it turns into a festival island. Good for the money of the gouvernement but not for people who truly lives on Bali. There is a lot of rubbish on beaches, forest, streets. Please clean that first and the spirit will be beter.

Paul Morris

Tuesday 27th of February 2024

So many people coming out and wanting a share of the pie(endless free money) it theft on a grand scale with no accountability.


Monday 26th of February 2024

Uno come into the real world. These top line events/artists/performers will only come at their price and if a promoter thinks there's a profit to be made. You mention Taylor Swift - look at the crowd numbers at each concert and the number of concerts. Bali could barely hope to draw those numbers for even one appearance. Rp 3 trillion is around USD190 million. Unless you throw it all at one event it's meaningless.