Bali has long been one of the most fashionable travel destinations in the world. The island responds to travel trends with lightning speed and is often the source of international travel inspiration. The rise of the Glowmad trend has seen astronomical growth among Gen Z travellers across Asia; of course, it has found a home in Bali too. Here at The Bali Sun one of our jobs is to keep tourists and travellers up to speed with the latest travel trends so our readers know what is hot and what is not. The rise of the Glowmad traveler is no exception.
For the uninitiated, a ‘Glowmad’ is a tourist who travels with the specific intention of exploring beauty trends, treatments, and experiences that offer that all-important ‘glow’. Unsurprisingly, this trend coincides with many Gen Z travelers’ coming of age and having more flexible income to travel.
