Bali’s Hottest Beach Resorts Have Tourists Returning Again And Again

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Latest travel data shows that Bali has one of the highest rates of return holidaymakers and tourists of any of the top vacation destinations.

Travel data from a top online travel booking platform shows that Bali remains a high-demand destination for first-time visitors and those who want to keep coming back for more. 

Online travel booking platform Agoda has shared its travel data for the first half of 2025, and the statistics make for interesting reading. The data shows that Bali sits in fourth place based on the Return Visitor Ranking. The first is Bangkok, in second place is Japan, in third place is Seoul, followed by Bali, and Osaka in Japan completes the top five.

In a press statement, the Senior Country Director of Agoda Indonesia, Gede Gunawan, shared, “Often, one trip is not enough, especially to an attractive destination like Bali. This island continues to be a magnet thanks to the combination of nature, culture, tropical atmosphere, and new attractions.”

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In addition to Bali, four other destinations in Indonesia feature on the list of top revisit destinations according to Agoda. These are Jakarta, Batam, Lombok, and Bandung. It’s easy to see why these four destinations offer unique and diverse travel experiences for holidaymakers and tourists, as well as business travelers.

Jakarta offers a modern metropolitan atmosphere, Batam is famous as a tax-free shopping paradise as well as a gateway to Singapore, Lombok is alluring with its pristine nature, surf scene, and access to the stunning Gili Islands, while Bandung is known for its culinary, fashion, and natural landscapes loved by domestic and international tourists alike. 

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It is not only Agoda who have spotted the trend for return visits. Bali is considered a second home to many tourists, especially those from Australia. The enduring relationship between Bali and Australia is one that has been decades in the making, and the reason why Australians remain the most frequent international arrivals in the province. 

Earlier this year, tourism leaders from Bali’s oldest resort of Sanur spoke to reporters about the impact of returning visitors on their business.

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Bali is set to welcome more than 6.5 million international tourists by the end of 2025, and a good proportion of these visitors will be returning to the island, not only for the second time, but sometimes for the third time in the year, or the thirtieth time in the last decade. 

Hotel data from Sanur, published in May 2025, showed that 60% of all guests are returning visitors. The data also showed that those returning to stay do so for an extended period; usually four nights or more, and often closer to 10-14 days.

While speaking to reporters about the travel trends seen in Sanur in 2025 until May, the Chairman of the Indonesian Hotel and Restaurant Association (PHRI) of Denpasar City, Ida Bagus Gede Agung Sidharta Putra, shared his insights on the tourism scene in Sanur.

Putra is also the owner of the Griya Santrian Sanur Hotel, and told reporters, “Around 60% of our guests are repeat guests. Some have been there five times, thirty times, and even 84 times.”

He shared his observations that repeat-stay guests are generally from Europe and Australia, and that these guests tend to stay longer than guests from other regions.

Citing booking figures from the Griya Santrian Sanur Hotel, he revealed that European tourists usually book a complete two-week stay in Sanur, while Australian tourists tend to book a week. 

This is to be expected since the long-haul flight from Europe generally means that European tourists try to max out on their time in Asia, while Australian tourists can enjoy shorter flight times and often have access to more travel deals and last-minute offers.