Bali has been named one of the most popular travel destinations on social media in 2022. The Island of the Gods has ranked as the fifth most trending travel destination this year, with data from across social media platforms all taken into account.
Bali has long been one of the most iconic destinations for travel influencers. While this comes as no real surprise, it is affirming to the Bali tourism sector after a turbulent few years.
The UK-based price comparison website, money.co.uk, has shared data on the most viral travel destinations his year. Bali has come in fifth place with data taken from all around the world. According to money.co.uk, London received the most amount of attention on social media as a travel destination, closely followed by Dubai. In fact, the whole of the top five most viral destinations for travel in 2022 is incredibly close.
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Bali ranked highly, boasting an impressive score of 9.52 out of a possible 10. Bali was the most searched travel destination on Youtube, with a whopping 276,000 searches. Whereas London and Dubai only received 156,000 and 144,000, respectively. Paris and New York City ranked third and fourth, with Los Angeles. Barcelona, Istanbul, Miami, and Tokyo also featuring in the top ten.
Bali was tagged in 69.2 million Instagram posts and videos tagged as Bali received 12.2 billion views on TikTok. The news affirms to the tourism sector in Bali that the return of tourism this year has been a resounding success. The Ministry for Tourism and Creative Economies, along with travel agencies, airlines, and tourism businesses, have put in a herculean effort to promote Bali as a safe and enjoyable destination for all kinds of travelers in the wake of the pandemic.
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Organizations across Indonesia, including the Tourism Board and, most recently, the G20, have partnered with travel influencers, vloggers, and content creators to showcase all that Bali has to offer. This week the Ministry for Tourism and Creative Economies announced a partnership with accommodation and travel experience platform Airbnb to promote their campaign ‘Live and Work Anywhere Bali’.
The idea is to market Bali as the perfect destination for digital nomads and get more people applying for the B211a socio-cultural visa. The visa allows digital nomads to live in Bali tax-free for up to six months.
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As the end of the year approaches, data agencies will be announcing stats and figures to help capture the year just gone. According to travel data from Australia, Bali has once again been the destination of choice. It has been exactly 12 months since borders re-opened in Australia and just 9 months since Indonesia re-opened its borders for tourism.
Data from down under states that Bali has been the number one destination for Australian holidaymakers in 2022. London followed in second place, followed by Fiji. Aussies have also been jetting off to Auckland, Dubai, Oahu, Bangkok, and Los Angeles, though Bali has proven once again to be the old faithful favorite.
The Senior Director for travel website Expedia, Daniel Finch, told reporters ‘Bali has always been a popular holiday spot for Australians, so it’s no surprise that Bali remains the top destination for travelers since international borders reopened a year ago’.
Looking at travel data from the Central Statistics Agency (BPS) of Bali Province released this week, it is clear that the island will smash tourism targets by the end of the year. Back in June, the Indonesian Minister for Tourism and Creative Economies, Sandiaga Uno, set ambitious targets to welcome 1.5 million international visits to Bali by the end of the year, along with 7.5 million domestic travelers.
Data shows that from January to the end of September 2022, Bali welcomed 1,185,829 foreign tourists. With the Christmas and New Year holidays coming up, known in Bali as Nataru, as well as a number of big international events, the island will surely smash the targets. Hotels in Sanur are already sharing that they are over 50% booked for the end-of-year holidays, with many booked up to 90% occupancy levels in areas like Sanur.
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