Skip to Content

Bali Is Even More Popular This Year Than Predicted

Share The Article

At the beginning of the year, officials announced that they wanted to see 4.5 million international tourists visit the island in 2023.

A little over halfway into the year, leaders are hopeful that the island will not only meet but surpass tourism targets for this year. 

Gates of Heaven Temple Busy With Tourists.jpg

It is clear that Bali is in high demand as a travel destination right now. Some tourism business leaders have started to raise concerns that recent events involving badly behaved tourists would negatively impact the number of international visitors wanting to come to the island.

Despite crackdowns on bad behavior and new policies to better control tourism in Bali, it seems that tourists from all around the world are incredibly excited to visit. 

@thestylishgirlandrea We have visited Bali in January 2023, and these are our favorite places. #bali #travelbucketlist #beachclub #uluwatu #ubud #canggu ♬ original sound – Andreatravels

Travel data for the year so far shows that 2.9 million foreign tourists entered Bali between January and July 2023.

With this in mind, both the provincial government and the Ministry for Tourism and Creative Economies are sure that the island will beat its targets by the end of the year. 

Speaking to reporters Head of the TPI Special Immigration Class I Office, Ngurah Rai Sugito, said, “Previously, in 2022, the Provincial Government of Bali targeted 1.5 million foreign tourist visits, but instead, it exceeded 2.1 million visits. So, we are also optimistic that we can achieve this year’s target.”

Top 5 Travel Insurance Plans For 2023 Starting At $10 Per Week

Easily Earn Points For Free Travel

@travelwithholl and for thousands more recommendations check out my page🫶 #bali #balitips #bali2023 ♬ original sound – EX7STENCE™

The number of arrivals to Bali is still lower than before the pandemic when the island was consistently welcoming over 6 million foreign tourists every year.

Yet the numbers are increasing rapidly. As the long school holidays come to a close and the peak vacation season in Bali eases into a quieter period, travelers and tourism businesses are looking ahead to the Christmas and New Year holidays.

Over New Year 2022/23 Bali welcomed an additional one million tourists to the island. And this year is set to be just as big.

It may only be August, but the island’s leading venues are already revealing their NYE Party headline acts.

World-famous Finns Beach Club has announced that legendary DJ Fatboy Slim will be calling in the New Year in Canggu.

According to figures revealed by the Minster for Tourism and Creative Economies, Sandiaga Uno, Indonesia as a whole is on track to surpass tourism targets by 20-25% by the end of the year.

Speaking from Jakarta earlier this week, Minister Uno gave an update about the increasing interest in Indonesia as a destination. 

He explained, “We at the Ministry of Tourism and Creative Economy provide performance guidance to actors in the tourism and creative economy sectors.”


The Minister reacted, “There have been two revisions [of national tourism data]. Now the latest figure is 8.5 million. It looks like we’re about 20-25%, so it looks like we will be above target by 20-25% above the most optimistic target.”

He concluded, “If the optimistic target is 8.5 million, but we see that the number of foreign tourists will reach 10 million this year, God willing.”

Bali is continuing to aim for 4.5 million tourists in 2023, taking in over half of the overall number of international visitors entering the country.


It remains the case that the most frequent international arrivals to Bali hail from Australia. In total, 652,461 Australian passport holders have entered Bali so far this year. 

The island is welcoming an increasing number of tourists from India, with over 230,000 travelers visiting Bali between January and July this year.

Tourists from China are also on the rise in Bali, thanks to an increase in the number of direct flights and the easing of the country’s strict Covid-19 policies.


In total, 131,458 tourists from China have visited Bali so far in 2023. Tourists from the USA and the UK come in close fourth and fifth place, with 129,137 American tourists arriving in Bali and 126,822 tourists from the UK landing in Bali to date. 

It seems that despite fears by some tourism leaders that tourists have started to explore options other than Bali that the island remains as popular and in demand as ever. 

Remove All Ads & Unlock All Articles… Sign up for The Bali Sun Premium

Plan Your Bali Holiday:
Book The Best English Speaking Drivers For Airport Transfers & Tours
Choose From Thousands of Bali Hotels, Resorts, and Hostels with Free Cancellation On Most Properties
Book Cheap Flights To Bali
Don’t Forget Travel Insurance That Covers Medical Expenses In Bali

For the latest Bali News & Debate Join our Facebook Community


Enter your email address to subscribe to The Bali Sun’s latest breaking news, straight to your inbox.


Sunday 20th of August 2023

This place should have the new nickname of Coward Island. The Balinese, notorious cowards by their history (puputan) and now the draft dodgers from russian and ukraine. They are a good match. Let's see how this works out in six months.


Sunday 20th of August 2023

Sorry, I was in Bali in 2019, 2022 and 2023 and it has gone from bad to worse. Too many people, prices have skyrocketed, loud music, noise, traffic, aqua parks and other stupid attractions for braindead folks, everything is now youtubers, influencers , digital nomads and other stupid jobs... Not coming back again anytime soon.


Tuesday 22nd of August 2023

@Salvo, Thank you for speaking the truth.

Bunch of narcissists everywhere.


Saturday 19th of August 2023

let everyone come, do no discriminate based on income. its only 0.001% of tourist who create trouble but we all have to pay for it.

This number will drop a lot once they cater to the so called RICH tourist who absolutely will not eat at warungs or use gojeck or drink at local coffee shops or rent local homes rather stay at hilton and marriot , take pictures and go home.

Locals will not benefits from rich tourist only hilton and marriots will. A middle class guy who saves all year to visit bali for few weeks is suddenly not needed and I'm that guy who promotes bali so much for free as one would feel one life depends on it.


Saturday 19th of August 2023

@Chris, The rich will not come here. They do not want to see beaches littered with plastic or sit in traffic all day.

Wayan Bo

Saturday 19th of August 2023

@Chris, in first place the fashion police should examine each arriving person to allow or deny entrance to our beautiful island.

Wayan Bo

Friday 18th of August 2023

Sure, whole world want to come, even Eskimos want to come too.


Friday 18th of August 2023

I love Bali and I came with my daughter every year before covid and this year again twice times But when I read this article I am afraid for Balis tourisme in future It seems that Balis tourists reponsables would like to have more and more tourists ..I am very afraid for that because it will be like in Europe and other Asia destinations… when there were too much tourists ,people who have money to spend and have good and respectful behavior don’t want like to come back anymore They like quality,not so much people on the beach and the beach club and authenticity Not aqualparcs,full beaches and restaurants I love Bali and I will come back but I know a lot of people who don’t want come again because there are too much people and not more the beauty and tranquillity they found before


Saturday 19th of August 2023

True. No more tranquility in parts of Bali as 1. the locals now drive what they call "motor knalpot brong" or motorbike without mufflers. All supported by the police who do mostly nothing to stop this sick menace. 2. Club venues pop up everywhere ruining sleep for thousand. Last one is in Sanur residential area west of Jl Bypass, "Fushion music & chill" with loud trance music until early morning. Again, satpol PP and police do nothing.