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Travelers To North Bali Complain About High Hotel Prices

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The Christmas and New Year holiday season in Bali was a big success for the tourism industry, with hotel occupancy rates reportedly increasing significantly. Even lesser-visited areas in Buleleng Regency, received a significant influx of tourists.

According to the Chairman of the Indonesian Hotel and Restaurant Association (PHRI) for Buleleng, Dewa Ketut Suardipa, the occupancy rate of star hotels rose by 50%, while non-star hotels saw a 40% increase. However, some tourists have complained about the high room rates at non-star hotels, particularly in the popular beachside resort village of Lovina.

Swimming Pool in A Garden At hotel In Lovina Bali

Suardipa revealed that tourists and tour operators had complained about the high rates at non-star hotels in Lovina. He explained that tourists had voiced their concerns about the high price of hotel rates compared to the quality of the hotels, the condition of the buildings and the facilities on offer.

He said that feedback mainly had been from domestic tourists, some of whom had felt that the facilities at hotels in the area needed to be improved given the high room rate. Suardipa shared his concerns that this would lead many tourists to choose accommodation in southern Bali instead, where similar hotels are seen to have better facilities and are consistently cheaper.

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“This is indeed a fact, as conveyed by them (domestic tourists), for similar hotels in Lovina, the tariff is IDR 700,000 (USD 45) and in southern Bali, it can only be between IDR 300,000 and IDR 400,000 (USD 19-25)” said Suardipa.

The tourism leader believes that to compete and attract more visitors, Buleleng tourism businesses will need to focus on improving the hotel facilities, as well as marketing the regency as a whole. All that said, there are plenty of incredible accommodation options in Buleleng that are less than USD 20 a night.

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“There must be an improvement in facilities and services, including the suitability of hotel rates with hotel conditions. If not, we will definitely be even further behind,” he added. Suardipa went on to say that there are non-star hotels that offer five-star services and facilities.

He shared that these hotels are not necessarily offering poor quality experience but are only licensed as non-star hotels. “There are indeed non-star hotels in terms of licensing, but in terms of facilities and services, they are the same as star hotels. Only the permits are non-starred,” he explained.

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Comparing and contrasting tourism facilities in Buleleng vs Badung is not necessarily as simple as black and white. In this context, it’s not helpful to compare room rates like-for-like. Tourists visiting Badung Regency, in areas like Canggu, Nusa Dua, Kuta, Legian and Seminyak, have an abundance of choices when it comes to accommodation.

In many instances, hotels and holiday rentals are operating in a race to the bottom in a bid to secure as many bookings as possible. The sheer volume of tourism in the resort areas of southern Bali enables accommodation operators to offer cheaper rooms.

Huge-Resort-Hotel-On-Beach-in-Nusa-Dua-In-Bali

Whereas in northern Bali, in areas across Buleleng Regency, there are markedly fewer accommodation options by comparison to Badung and significantly fewer tourists arriving throughout the year.

In late 2022, Tourism Minster Sandiaga Uno launched a marketing campaign to promote lesser-visited areas of the island, like north and west Bali. He noted how he wanted to promote higher-quality tourism in these areas. A sentiment that has been echoed by Suardipa this week.

West-Bali-National-Park-Blue-Ocean-Looking-At-Bali-Volancos-And-Mountains

While it may mean playing a slower and steadier strategy for tourism recovery, Buleleng, especially areas like Lovina, are in a unique position to rebrand themselves. But in order to do that, there must be sufficient funds to create marketing campaigns and level up resources. With limited resources available following the fall out of the pandemic, many tourism businesses in the area are caught between a rock and a hard place.

Lovina-Beach-In-Bali-With-Coconut-Trees-And-Blue-Sky

As Badung Regency continues to receive vast amounts of investment into development, and as Bali, as a province, becomes evermore appealing for investors, naturally, resources will start to be spread futher around the island. There has already been public interest in developing Bangli Regency as the next resort area in Bali. Progress maybe is slow, but interest from investors is certainly moving northwards.

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Peter davies

Sunday 8th of January 2023

Yes lovina is expensive especially nice villas,they have skyrocketed and the lower end of the markets.e places are a shambles. Still so ma y closed and very doubtfull of reopen ing.

Jwest

Saturday 7th of January 2023

The cure for high prices is…..high prices. Obviously people will stop buying an overpriced product from a greedy gouger hotel with poor facilities.

Rex Potter

Friday 6th of January 2023

The banks have not forgiven all the interest on loans that accumulated over the last two years. I assisted a local who had not worked for some time in paying off their loan on a motorbike during covid. Even then they (the bank) made it hell to even pay off the loan with cash money.

Exp

Sunday 8th of January 2023

Agree. I have more fun rubbing my eyes with sand than interacting with Indonesian banks.

Randy

Saturday 7th of January 2023

@Rex Potter, banks and motorcycle dealerships do not necessarily like customers who pay with cash. Paying on credit with interest rates attracts money from the customers. The proof of registration/resale book will take a longer time from the dept of motor vehicle to be processed. It is needed for resale later on.

Wayan Bo

Friday 6th of January 2023

Why not paying much more to help domestic peoples.

Rex Potter

Saturday 7th of January 2023

@Wayan Bo, I agree, most bule business owners pay slave wages to the locals and live in huge villas with swimming pools.

Karen North

Friday 6th of January 2023

My friend has a beautiful cottage on his property in the centre of Lovina and since May 2020 he has had ONE booking! He is $20/n. How much cheaper do you want him to be? He had an enquiry from a Spanish woman for 2 nights and asked for a better price! I gave her $15/n but even that was not accepted. And domestic travellers are worse. Lovina is suffering. Travellers want 5 star accom, but how do they make updates with no income?

Christine

Sunday 8th of January 2023

@Karen North, I might be looking for accomadation for 3 adults and 2 kids late july . Do you have his details

P. Smith

Saturday 7th of January 2023

@Karen North, I couldn't agree more Karen. Try renting a cottage in Spain for $15.a night. My friend who rents out a house here, has very similar experiences. Can you arrange for a driver to be avalable whenever we want one? At what price? Will my child be able to make friends with neighbours children? Can you arrange for me to rent a scooter & do I need a license? Is there a charge to park scooters/cars on the beach car park? Is there a charge for sunbeds on the beach? etc. etc..The list goes on & on. All this for a two week stay at prices you couldn't rent a dog kennel for in Europe. 😅🤣

Chalina

Saturday 7th of January 2023

@Karen North, Maybe start to promote to expats can you send me the name of your friends little cottage I will stay a week there I live in Bali .