Skip to Content

New Study Shows Top 3 Reasons Why Tourists Visit Bali  

Share The Article

Bali is a travel destination that offers something for everyone.

From the abundant resorts along the southern coast to the off-the-beaten-path villages of the North West, Bali is an island that remains one of the most in-demand travel destinations in the world. 

Tirta Empul Temple in Bali.jpg

New survey results shared by the Ministry of Tourism and Creative Economies reveal the top reasons why tourists travel to Bali.

Speaking from Denpasar, Minister Sandiaga Uno outlines the top three factors that encourage tourists to visit a destination, and some people have found the results surprising. 

Minster Uno said “From the data we obtained, it turns out that tourist attractions in 2023 are supported by three choices. The first is excellence and attractiveness of local culture.”

He explained that the second reason is the availability of ‘culinary delights’ followed by the provision of green tourism offerings.

Data showed that sustainable tourism options were a top priority for domestic tourists. 

@montanadarby One for the foodies!! My favourite places to eat in Bali!! #bali #balifood #foodies #backpacking #travelling #budgettravel ♬ Super Freaky Girl – Nicki Minaj

Minster Uno continued, “The data shows that the attractiveness of culinary tourism reaches more than 40% percent. Tourists choose a destination because of its culinary tourism. The third is sustainable or green tourism.”

Since Bali is known to many as a destination for partying or enjoying a classic beachside vacation, it is encouraging for tourism businesses on the island to have it confirmed that culture, cuisine, and sustainability are all deciding factors for tourists planning their visits to the island. 

So, what are the top cultural, food, and sustainable tourism activities in Bali right now?

@ydprtmw Only in Bali “Island of Gods” #barong #balineseculture #islandofgods #bali #fyp ♬ Always – 𝐏𝐌𝐕

Tourists could spend a lifetime immersing in Balinese culture and still only scratch the surface. The rich heritage of the island is something visitors must experience in as many ways as possible during their vacation.

One of the top cultural experiences in Bali is to visit Pura Tirta Empul, just outside of Ubud, for a traditional Melukat water blessing ceremony. 

@shonjishoni Tirta Empul Bali #tirtaempultemple #tampaksiring #gianyarbali ♬ See You Again (Epic Orchestral Version) – Cover – Samuel Kim

No trip to Bali would be complete without attending a traditional cultural show. The most famous cultural performance in Bali is the firry Kecak, which is performed every night at Uluwatu Temple.

For those not visiting Uluwatu during their holiday there are plenty more places to experience a Kecak show.

There are nightly performances of both the Kecak and the Barong dance in Ubud, and many of the big resorts also showcase private performances for guests. 


To really get a deeper understanding of Balinese culture a visit to Besakh Temple is essential. Known as the Mother Temple, Besakih Temple sits on the slopes of the sacred Mount Agung.

A guided tour of the temple takes visitors on an immersive journey into the history and spirituality of the island. 

Cultural landmarks like Tanah Lot Temple, the GWK Cultural Park, Ubud Palace, the waterfalls of Munduk and the Telallagang Rice Terraces have also been noted by tourists as top cultural reasons to visit the Island of the Gods.

Tegalalang Rice Terrace

Bali is a real wonderland for food lovers. It is easy to see why 40% of travelers noted culinary delights as a reason to visit their destination of choice.

The food scene in Bali is thriving, staying true to its cultural roots and attracting international culinary superheroes; there is so much to explore on the food front in Bali.

Unmissable restaurants that showcase the finest Balinese and Indonesian cuisine on the island include Murni’s Warung in Ubud, Art Cafe Bumbu Bali in Nusa Dua, and Ijen Restaurant at Desa Potato Head in Seminyak.

Merah Putih in Seminyak is uttering breathtaking. Serving up modern takes on classic Indonesian cuisine, the stylish and super sustainable restaurant is getting nothing but rave reviews. 

Food bowl with shrimp

Travel data shows that tourists are also becoming increasingly eco-conscious when it comes to attractions and experiences.

One of the island’s leading tourist attractions also happens to hold top eco-credentials. Waterbom in Kuta is an unforgettable day out for the whole family. 

Remove All Ads & Unlock All Articles… Sign up for The Bali Sun Premium

Plan Your Bali Holiday:
Book The Best English Speaking Drivers For Airport Transfers & Tours
Choose From Thousands of Bali Hotels, Resorts, and Hostels with Free Cancellation On Most Properties
Book Cheap Flights To Bali
Don’t Forget Travel Insurance That Covers Medical Expenses In Bali

For the latest Bali News & Debate Join our Facebook Community


Enter your email address to subscribe to The Bali Sun’s latest breaking news, straight to your inbox.

Wayan Bo

Friday 13th of October 2023


Wayan Bo

Friday 13th of October 2023

To put flowers on Monument of Tragedy perhaps.

A. Gall

Thursday 12th of October 2023

You completely left out any mention of Karangasm and the East coast... again


Thursday 12th of October 2023

Imagine if you had a resource like gold. But you didn't have to dig it up. Imagine it came on an aeroplane to visit you . Not once but over 5 million times a year. Imagine all you have to do is be kind to the gold and it just keeps coming more and more in abundance. But then a leader in the community started complaining that not all the gold was good and he only wanted the best gold to come. He banned the gold from going to the mountains and volcanos. He sent some off the gold away. He then decided charge taxes on the gold, every time it arrived. One day due to all the bad decisions the gold decided to not return and went to visit a different kingdom.


Friday 13th of October 2023

@John, they also scam and rob gold, put gold in prison, deport gold and talk bad about gold. Soon no precious metal will arrive.


Thursday 12th of October 2023

#1 Cluelessness (fell for the online advertising) #2 Narcissism #3 Fleeing your home country