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Bali’s Ubud Is Set To Become World Leading Food Tourism Destination 

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Ubud is known as the arts and culture capital of Bali. A hustling, bustling creative hub in the heart of the island, Ubud is easily one of the most famous travel destinations in the world.

Known for its thriving, healthy food scene, Ubud is about to take its culinary prowess to the next level. 


The Head of the Gianyar Regency Tourism Office, Wayan Gede Sedana Putra, has revealed plans to promote Ubud as a World Gastronomic Center.

The move comes as part of the upcoming United National World Tourism Organization program in September. Putra told reporters that Ubud will become a prototype of a world gastronomic destination

Gianyar Regency has been working to promote Ubud as a destination for foodies since 2018. But the new directive from the United Nations World Tourism Organization takes things to the next level. According to the UNWTO, gastronomy is about more than simply food.

Gastronomic experiences “reflect the culture, heritage, traditions, and sense of community of different peoples.” 

@hungrypursuit Yummy! 5 Must try restaurants in Ubud Bali👨🏽‍🍳 #balitravelguide #balifoodguide #travelforfood #ubud #whattoeat #canadianabroad ♬ original sound – HungryPursuit | Food & Travel

So what is gastronomy tourism, and is it something that Bali lovers are interested in? Well, it looks like most tourists to Bali are already engaging in gastronomy tourism in one way or another, probably without realizing it. 

The UNWTO defines gastronomy tourism as ‘a type of tourism activity which is characterized by the visitor’s experience linked with food and related products and activities while traveling.”

They add that in addition to direct food and culinary experiences that gastronomy tourism “may also involve other related activities such as visiting the local producers, participating in food festivals and attending cooking classes.”

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@stasiaraetravels You NEED to visit these restaurants if youre planning a trip to Ubud, Bali 🤤😍 Remember to save this video as a reminder to visit! #ubudbali #ubud #ubudresto #ubudrestaurant #baliresturant #balirestaurants #balirestaurantguide #balinomad #baliliving #visitbali #travelbali #restaurantsoftiktok #balitiktok #travelreviews #balireview ♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

Visiting local food producers and agriculture sites is already one of the most popular tourism experiences in Bali.

A visit to the rice fields, for example, is a form of gastronomy tourism. Hundreds of thousands of tourists from all around the world visit Bali’s iconic rice terraces every single year.

This truly unique agroecological food system is even protected under the United Nations World Heritage status.

@letsgoveganco Moksa Ubud is an incredible raw vegan dining experience. A must for any vegan visiting the island and Ubud 👊🏼 #veganinbali #balivegan #ubud #ubudvegan ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

There is a concerted effort underway in Bali to preserve and promote local culture. Local leaders want to see the tourism industry actively encouraging visitors to experience the wonders of Bali, whether this be through exploring the vibrant culinary scene, purchasing produce to take home with them like herbs, spices, and even traditional arak, or seeking the health benefits of traditional Balinese herbal medicine.

The move to promote Ubud as a world-class food destination will surely bring a heap of benefits for tourists. 

Ubud is home to some of the most highly regarded restaurants in Bali.

The innovative and exciting culinary scene in the town is going from strength to strength, and the healthy amount of competition between restaurants and cafes ensures that menus are ever-evolving and give tourists memorable dining experiences every day of the week. 

@herfavfood Mozaic Bali // For my last night in Bali, we headed to one of the best restaurants on the island. @Mozaicrestaurantubud offers a French-Indonesian gastronomic experience and we loved having the chance to learn about, see and taste fantastic local ingredients #bali #mozaicbali #visitbali #balilife #balifoodie #balisquad #balifoodies #balifoodguide #ubudbali #ubud #ubudlife #ubudfoodie #ubudfood #slowtravel #slowfood #luxurytravel #foodie #foodietravel #travelandleisure #eatwithme #trythisnext #foodlover #foodtok #wheretoeatbali #luxurybali #luxurytravel ♬ Stars – Official Sound Studio

There is yet to be a Michelin-star restaurant in Bali, but that doesn’t mean tourists can’t get the Michelin-star experience. Mozaic in Ubud is a world-class fine dining experience that brings together a fashion of French and Indonesian flavors. 

Room4Desert is a truly unique gastronomic experience that is not to be missed in Ubud.

Situated just a 5-minute drive from the heart of Ubud, Room 4Desert serves up mesmerizing and expectingly innovative culinary delights. The restaurant hit International fame when it was featured on the Netflix hit show Chef’s Table. 

@fredabek It’s worth it with people you love 🫶 #ubud #bali #chefstable #room4dessert ♬ Bloom (Bonus Track) – The Paper Kites

Ubud is perhaps best known for being a heaven on earth for vegan and plant-based cuisine.

Restaurants like Zest, Moksa, Sayuri’s Healing Food, and The Seeds of Life have together changed the perception of exciting and nourishing vegan food can be. 

@alina__yoga The restaurants in Ubud are amazing, you can find tons of vegan options or fully vegan restaurants. 1. Zest This restaurant is a bit more fancy and has a variety of vegan food for breakfast, lunch and dinner. 2. Moksa This was one of our favorite restaurants, the dishes there are really exceptional, the vegan cheese platter and the black pepper squid were super super good. 3. F.R.E.A.K coffee Next to coffee with plant milk you can also get vegan cookies. 4. Sawobali Super cheap and yummy buffet, that is fully vegan! Just for 3€ per person you can have unlimited food for one hour. 5. Pizza cult Fully vegan restaurant with a lot of different pizzas to choose from. 6. Bun Bali cafe Every dessert can be made vegan, the Crêpe with vanilla ice cream was a dream. 7. Sayuri healing food This place has such a wonderful ambience with live music every night, it is also fully vegan. The Burger there is phenomenal and the desserts are also very good. They use ethically and organic-grown resources wherever possible. . . . #food #bali #balifood ##indonesia #foodtips #vegan #veganfood #veganfoodbali #foodinspo #travelbali #travel #healthy #foodtiktok #foodlover #ubud #ubudbali #ubudrestaurant #ubud #travelindonesia #veganrestaurant ♬ i walk this earth all by myself – Ekkstacy

One of the most popular restaurants in Ubud right now is Merlin’s. This magical dining experience has been heavily featured on social media, and it is not hard to see why.

The enchanting restaurant calls on the magic of otherly realms and describes the menu as a meeting point of past and future gastronomy inspired by Buenos Aires and the island of Bali. 

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Monday 31st of July 2023

How many different ways can you spell bull$hit.


Sunday 30th of July 2023

Ubud is a very spiritual city. That's why everybody is glued to their phones.


Saturday 29th of July 2023

What corporation owns the Bali Sun? Cause you guys really push the advertising down reader's's tiresome.

Wayan Bo

Thursday 27th of July 2023

🐵: Sure instead to go for dinner to Maxim’s in Paris will stay in Ubud.


Thursday 27th of July 2023

I realise that The Bali Sun is predominantly advertorial. But could you hold back a little on the superlatives, trumpet blowing and crystal ball future gazing? Here we go again, anyone got a new copy of a thesaurus or spell check? You're becoming predictably boring.