Bali’s Highest Spending Tourists Revealed 

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The Central Statistics Agency for Indonesia has released new data focused on the spending habits of international tourists in 2023.

The data shows that the highest-spending tourists hail from Europe, as the Island of the Gods was also named a top travel destination for European tourists in 2024. 

Data revealed by the Central Statistics Agency shows that the top spending tourists in Indonesia in 2023 came from Austria, with the average Austrian tourist spending IDR 69.4 million during their trip to the archipelago, which is equivalent to USD 4,274.

The Austrians were closely followed by Swiss tourists who spent, on average, IDR 67.4 million, or USD 4,151, during their vacation or travel adventure in Indonesia. 

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The Central Statistics Agency wrote, “Foreign tourists who come on holiday, [or] work as managers, and come from Austria tend to have the highest average expenditure during their visit to Indonesia.”

The top five were completed by British tourists who spent an average of USD 3,394 during their visit to Indonesia.

In fourth place came Italian tourists with an average spend go USD 3,296, and Norwegian tourists who spend on average USD 3,206 per visit. 

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For international tourists who visited Indonesia for vacation purposes, the average spend was USD 1,788 over the duration of their stay. Tourists who arrived in Indonesia for business activities or personal reasons spent, on average, USD 1,584.57 and USD 921.40 US dollars, respectively. 

In terms of the demographics of travelers visiting Indonesia, including the country’s flagship destination of Bali, the main occupations of travelers were those in managerial positions.

Overall, international tourists visiting Indonesia in 2023 spent an average of USD 1,625.36 per visit, an increase of 12.25% compared to 2022, which was documented as USD 1,448.01. 

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When compared to the situation before the COVID-19 pandemic, the average expenditure of foreign tourists in 2023 is even higher, than the average expenditure of foreign tourists in 2019 which reached just USD 1,145.64. 

The Central Statistics Agency “The increase in the average expenditure of foreign tourists per visit in 2023 is partly due to the increase in the average length of stay of foreign tourists.”

According to data shared by the Directorate General of Immigration, the average duration of visits by foreign tourists in Indonesia in 2023 was 12.71 nights, whereas records show that in 2022 the average stay was 12.45 nights.

When combined with the average spending data, the average nightly stay data can show the average nightly spend by international tourists.

In 2023, the average tourist arrival per night 2023 was recorded at 127.88 US dollars, an increase of 26.45 percent compared to the previous year, which was recorded at USD 101.13. 

When it comes to the breakdown in spending, the biggest expenditure for tourists in Indonesia was accommodation, and the amount spent on accommodation is also increasing. 

Over the last year leaders in the Bali tourism sector have spoken often about their desire to attract more high spending and longer staying tourists to the island.

In their view, longer staying and higher spending tourists are of a higher quality, have more interest in culture based tourism and less likely to get involved in crime or behave badly. 

Travel trends show that Bali is one of the most in-demand travel destinations in the world for European tourists right now.

Tourism leaders are calling on the government and airlines to facilitate more directly flights from major European cities to help capitalize on the trend.

The hotel and travel booking platform has released data this month that shows that Indonesia is the second most searched-for destination in Asia by European tourists, coming second only to Thailand.