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Bali Partners With Influencers To Promote G20 Themes And Tourism

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Influencers partnering with the Indonesian G20 Presidency campaign have arrived in Bali. The group of influencers has been bought on board to promote the summit’s agenda and the island as a destination for business, entrepreneurship, and tourism. 

Kuta Beach In Bali Quiet On A Sunny And Calm Day

The initiative is being headed up by the Indonesian Ministry of Communication and Information Technology. Speaking to the press, the Director General of Information and Public Communication of Kominfo, Usman Kansong, shared what vision behind the campaign. He said, ‘The presence of influencers is expected to make the public better understand and support the implementation of the G20. We are aware that the G20 event requires the participation of the wider community so that the theme of Recovering Together, Bangkit Perkasa, can be realized’. 

The influencers chosen for the campaign come from all walks of life and all around Indonesia. The influencers will attend parts of the G20 Summit and various workshops. One of the participants is young swimmer Kania Atmaj. The Indonesian swimming record holder and south East Asia Games medalist is joining other high-profile Indonesian public figures, including Wahyu Mahendra, a travel photographer and model, and actress Dominique Diyose.

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Speaking to the press, Balinese Kania Atmaj said, ‘When we can harmonize positive thoughts and apply a healthy lifestyle, then we can move, work and do many things’. She explained that she hoped that she would be able to use her platform to encourage more people to take part in a healthy lifestyle. There is a strong focus on global health and sustainability at the G20 Summit this year. 

At an event held on the 26th of October at Canna Bali, the influencers gathered to discuss the themes of the G20 Summit. They discuss everything from digital futures to health and sustainable energy. Dominique Diyose told the audience, ‘The use of clean energy must be realized and implemented considering the age of the earth is getting older, the threat of global warming and our responsibility to leave a healthy earth for the next generation’. 

Diyose is also one of the founders of Bali Swap, a slow fashion movement in Bali that helps consumers make more ethical and environmentally friendly choices when it comes to fashion.  When talking about digital futures and how this could impact tourism and travel, especially in Bali, Wayhu Mahendra had some insights to share. He said, ‘Thanks to social media, I can get clients from various regions and even from abroad. The key is not to be complacent and keep exploring’. 


With just over two weeks to go until the big event, the local government has confirmed that road closures and travel disruptions will be unavoidable, especially around Nusa Dua. The Denpasar Police Chief, Police Commissioner Bambang Yugo Pamungkas, held a meeting for stakeholders and the media on Tuesday, 25th October.

He explained, ‘Security is the main thing. Through this activity, it is hoped that all traditional village and sub-district officials can convey to the public about security mechanisms during the G20 Summit Presidency’. This includes limiting the movement of people in terms of ensuring office workers and schools work from home during the week of the event, where possible. 


He apologized to business owners in the Nusa Dua area who may have to have their businesses closed for a few hours to ensure security protocols can run smoothly. Livestock in some areas will have to graze elsewhere, and street vendors will not be allowed to operate.

He explained that all traffic around Nusa Dua would be affected, along with the toll road to Sawangan. Specifically, in the Peminge area, only electric vehicles will be permitted over the week of the event. The main conference is being held on the 15th and 16th of November. 


The Police Chief said, ‘We apologize in advance for any inconvenience caused by these restrictions. However, we only want the implementation of the activities to be safe and successful. 

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Wayan Bo

Friday 28th of October 2022

At the same time Europe is promoting recession, next winter 1923/24 could become more worst than 1922/23.


Saturday 29th of October 2022

@Wayan Bo, meanwhile the heater for winter will not be available for many residents in many buildings for example in Paris until November 15th. What do you do in the mean time bundle up and see your cold breath each time you speak. And roll out black out in the US is known in the summer time. Perhaps Indonesia is still an ideal place to live away from the energy crisis and recession Abroad. However foreigners are still whining here and not suggesting constructive criticism. Well you can't have your cake and eat it too.


Friday 28th of October 2022

Social media influencers can be a double-edged sword. Therefore choosing the right influencer (s) can be instrumental in raising awareness.

However not everything presented by influencers on social media is real. Distinguishing between real and fake information is an important self-protecting technique.

A recent headline in Bali of an Australian model and influencer who caused an uproar by visiting a meat market in Bali and uploaded it on TikTok. Her visit was publicly criticized. And she later apologized. At the end of the her interview by the journalists, they said that influencers may not be the most "informed of people" and that people should not always believe everything they say.

However there are two concerning facts that are far fetched and misinformed by the Influencer.

1) This influencer would go so far to duct-tape her mouth each time she gets into a shower. She is obviously afraid to be poisoned by flesh-eating parasite, getting the Bali belly and claim people have actually died from it.

No persons in the right mind would actually drink tap water in Bali anyway. That's common sense. Hell I would rather not drink tap water if I can help it whether it is in the US or in Europe. And by putting a duct tape over your mouth to take a shower is pretty damn silly. Who does that anyway...

2) She claims that Indonesia is one of the most poor countries in the world. Seriously...And that only wealthy kids can eat at McDonald's. She donated 60 happy meals and donated to an orphanage. The 21-year old influencer has plans by the time when she reaches 26, she will be able to adopt many children from Indonesia. Whatever...

Perhaps if she has the means and stay in a 5 star hotel in Jakarta, she would have a different attitude that Indonesia is not only Bali and not poor. There are positive foreign influencers on YouTube that promote recent positive images of Jakarta's transformation and Indonesia's public transportation within the capital and across Java. Many claimed to say "Who knew Jakarta would be like this" ? Is this like Dubai, New York or even Singapore...

Does she know that Indonesia is hosting the G20 of wealthy nations including Indonesia. Indonesia is also the richest nation on earth in terms of it's abundant of natural resources. And the envy of its neighbors.

When this 21 year old influencer claims that Indonesia is one of the most poor countries in the world, one would now wonder that's how Australians or others in the West may see Indonesia in general and feeling more entitled...Seriously. Time has changed where people are now living on the poverty line, whether they will be able to pay for heat in the winter time. Maybe not in Australia. However there are no homeless people strung out on drugs living on the streets in Indonesia (unheard of) where as it is visible in some US major cities.

The world is in such a mess with misinformation about covid-19, leading up to Brexit, the election mess (claiming it was stolen) and January 6th insurrection on capitol hill. Or even Information that lead up to the recent and never ending in sight of the Russia Ukrainian war.

Social media influencers (Generation Z and Millennials) have access to a huge audience and can persuade others to act based on their recommendations "whether right or wrong".


Sunday 30th of October 2022

@Randy, Indonesia was placed recently among the 10 largest economy in the world by IMF. Indonesia beats Brazil, UK and France at number 7 on the list.

So perhaps the Australian model influencer wants to take notes. Sigh.

Karen North

Friday 28th of October 2022

Well it's going to be very quiet in the Peminge area if only electric cars are allowed. That's a good tourism decision.🥴


Saturday 29th of October 2022

Electric for G20 only. The G20 participants will not get to experience the real Bali with traffic jams, unbearable noise from motor knalpot brong, barking dogs, roosters, local waring karaoke etc. What a shame.

The authorities have even put up traffic sings around Kempinski hotel (like pedestrian crossings), something hard to find elsewhere in Indonesia. So G20 will be more of a Singapore experience than Indonesia.