Just over a year has passed since Bali introduced its Tourism Tax Levy. The mandatory tourism tax requires all international visitors to pay an IDR 150,000 contribution to protect Balinese culture and nature and help level up tourism infrastructure, but 13 months in, not only are tourists not paying, they’re also not seeing the benefits of anyone’s contributions.
The Bali Provincial Government was able to collect IDR 317 billion since the Bali Tourism tax Levy was introduced on the 14th of February 2024.
In 2024 the official number of international tourists who visited Bali, and who were therefore eligible to pay the fee reached 6,333,360.
This data shows that only 35% of all international arrivals paid their IDR 150,000 contribution; otherwise, the total amount raised by the government would have hit IDR 950 billion.
Nevertheless, IDR 317 billion is an awful lot of money, just under USD 20 million in fact. Updated figures from January 2025 to 6th March 2025 show that a further UDR 46.55 billion has been raised from the tourism tax by those who have made the payment.
Officials from the Bali Provincial Government have not outlined specifically how funds generated so far have or will be spent. The Head of the Bali Tourism Office, Tjok Bagus Pemayun, spoke with reporters this week to share plans on how to get more tourists to pay the fee.
Pemayun told reporters that the fee needs to be socialized ‘massively’ for more international tourists to become aware of their obligations while visiting the province. He explained “One of the challenges in implementing this levy is the lack of information amongst tourists. Therefore, socialization will continue to be improved so that this policy can run more effectively.”
He also shared how he wants the number of payment methods available to tourists to be increased. Currently, tourist can pay at the counter at the arrivals hall of I Gusti Ngurah Rai International Airport, or online via the LoveBali app or website.
Pemayun concluded “With this step, Bali is optimistic that it can boost revenue from foreign tourists levies throughout the year.”
Pemayun has also told reporters that he wants to partner with airlines so that those travellers who have not paid their Tourism Tax Levy prior to departure from the island will not be issued a boarding pass. He explained that he and his teams will be working with the IATA Airlines.
He explained “If it can be paid before arriving in Bali, that’s very good, if they want to pay after arriving in Bali, it’s also fine. But if they want returns to their country and has not paid, then they cannot get a boarding pass. Have to pay first. So the Levy payment Voucher will be a requirement for issuing a boarding pass”.
As Pemayun is working on ways to better promote and communicate the existing tourism levy, other leaders in Bali are calling for a Bhutan-style daily tourism tax to be implemented. At present, the Bali Tourism Tax Levy fee is applicable per visit.
Tourists pay the IDR 150,000 fee one time per visit and are issued with a QR-code voucher that they must keep close by as proof of payment. The Bali Tourism Tax Levy fee comes in addition to the visa on Arrival or Visa on Arrival fee which is set at IDR 500,000 for 30 days.
Leaders in Bali have long cited the strictly controlled and ultra sustainable tourism model of the Kingdom of Bhutan as an aspirational system for the Island of the Gods.
For tourists to visit Bhutan they must first make a visa application, which costs USD 40, and then pay a USD 100 per day contribution in the form of the Sustainable Development fee. This means that tourists visiting Bhutan as part of a 10-day tour, for example, must pay USD 1000 in Sustainable Development Fees.
However, many feel that a shift towards a more Bhutan-inspired tourism model would be impossible. Or that introducing a daily tourism tax would be shortsighted. Bali operates a mass tourism model in the majority of its most popular tourism destination; flipping the system entirely to introduced high daily visitation fees and strictly controlling visitor quotas would decimate the island’s economy.
Tourists planning trips to Bali will likely see more advertising and educational campaigns regarding the Bali Tourism Tax Levy. The easiest way to pay the fee is via the Love Bali website, make sure to switch off any VPNs or ad-blockers, and remember that the fee is applicable to all travellers, including children, and must be paid for individually.
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