Bali Targets 6.5 Million International Tourist Arrivals in 2025

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Leaders in Bali have confirmed that the province welcomed over 6.3 million international tourists in 2024.

This confirms that 2024 was a record-breaking year for both Bali as a province and Indonesia nationally in terms of tourism. Nationwide, Indonesia welcomed over 12 million international tourists. 

The Head of the Bali Provincial Tourism Office, Tjok Bagus Pemayun, told reporters that between 1st January 2024 and 29th December 2024, Bali recorded 6.3 million international arrivals.

While official figures for the 30th and 31st of December were not included in the final figures, it is clear that Bali smashed its tourism targets for 2024, where conservative forecasts projected 5.5 million international arrivals, up to 6 million. 

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Pemayun has confirmed that tourism targets for Bali in 2025 are 6.5 million foreign visits to the province. He told reporters, “The most important thing is not only that, what we expect is foreign tourists with longer stays, more spending money, and respect for local culture and society.”

The key focus for the Bali tourism sector is to promote both culturally respectful and sustainable tourism and encourage tourists to stay longer and spend more. 

This is already happening, slowly and steadily the average length of stay in Bali by foreign tourists is increasing.

Data from November 2024 shows that the average length of stay for foreign guests a starred hotel in was 3.01 nights, up from 2.99 nights in October 2024.

The Room Occupancy Rate (TPK) of starred hotels was 59.69% in November 2024, slightly down compared to October, at 64.37%, but still higher than November 2023.

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At first glance, an average stay of just 3 nights may feel rather small, especially since many long-haul tourists stay in Bali for vacations of 7-14 days.

However, many of Bali’s most frequent arrivals, including those from Malaysia and Singapore, tend to visit Bali for a long weekend.

The Acting Head of the Bali Central Statistics Agency, Kadek Agus Wirawan, explained to reporters how the different demographics of tourists had impacted travel trends over the last 12 months in Bali. 

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Wirawan explained, “Australia remains Bali’s main tourism market, while the Chinese market has recovered significantly after being affected by the COVID-19 pandemic.”

In November 2024 alone, foreign tourist visits to Bali reached 72,900 people, with Australian tourists contributing to 24% of all international arrivals, specifically 118,182 visits. India followed with 9.76%, 46,150 visits, and China 5.75%, or 27,183 visits.

In 2025, Wirawan explained that Bali must continue to diversify the kinds of traveler demographics and tourist nationalities that the destination is promoted to.

He noted, “In addition to maintaining the Australian market and optimizing China’s potential, the government and tourism players need to strengthen promotions in other countries such as South Korea and India.

Domestic travel has also played a huge role for Bali in 2025. While Bali is a top destination for domestic travelers in Indonesia, Java remains the most in-demand island for local tourists.

In 2024, Java Island was the main destination for domestic tourist travel and welcomed 69.87% of all domestic tourists in November 2024, which amounted to 56.32 million trips.

East Java was the province with the most trips, welcoming 16.33 million Indonesian tourists, followed by West Java, 13.66 million visitors, and Central Java, 11.17 million trips.

In 2025, we can expect to see even more promotion of West Bali and East Java as a combined tourism destination. These two untapped tourism destinations have so much to offer travelers of every demographic.

In late 2024, the Ministry of Tourism launched a new travel itinerary that takes tourists on what is now known as the 3B Tour, visiting North Bali, West Bali, and Bangyuwangi in East Java.

The tour visits Lovina Beach in North Bali, famously home to a resident pod of wild dolphins, before traveling on to Pemuteran and West Bali National Park and onwards to Bangyuwangi, which is the gateway from Bali to the iconic blue fires of Mount Ijen in Java.